Acting Attorney General John J. Hoffman and New Jersey Division of Consumer Affairs Urge Consumer Caution When Holiday Shopping

“Thanksgiving, Black Friday, and Cyber Monday have become the trifecta of holiday bargain shopping,” said Acting Attorney General Hoffman said. “Retail and online merchants are bombarding consumers with offers designed to beat out the competition. Shoppers can benefit greatly from these discounts, but must follow some basic rules to ensure they’re getting a fair and honest deal.”

“It’s easy to get caught up in the fun and excitement surrounding the start of the holiday shopping season,” said Steve Lee, Acting Director of the Division of Consumer Affairs. “We’re reminding everyone to exercise a bit of common sense and caution to avoid getting cheated.”

Whether shopping online or at traditional brick and mortar stores, the following tips will help consumers protect themselves from fraud this holiday season:

Consumers who believe they have been cheated or scammed by a business, or suspect any other form of consumer abuse, can file a complaint with the State Division of Consumer Affairs by visiting its website,, or by calling 800-242-5846 (toll free within New Jersey) or 973-504-6200.


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