AG Platkin and Division of Highway Traffic Safety Announce ‘Click It or Ticket’ Campaign

For Immediate Release: May 14, 2025

Office of The Attorney General
– Matthew J. Platkin, Attorney General
Division of Highway Traffic Safety
– Michael J. Rizol Jr., Director

For Further Information:

Media Inquiries-
Matthew Reilly
OAGpress@njoag.gov

List of Grant Recipients

TRENTON  Attorney General Matthew J. Platkin and the New Jersey Division of Highway Traffic Safety (HTS) today announced the launch of the annual “Click It or Ticket” campaign, a coordinated statewide initiative focused on changing behavior as well as enforcement efforts to drive home the life-saving importance of wearing seat belts.

Running through June 2, the campaign provides grant funding to law enforcement agencies across New Jersey to enhance enforcement of the state’s seat belt laws. This year, 105 agencies have received a total of $600,740 from HTS to support increased patrols, seat belt checkpoints, and other enforcement activities to protect individuals on New Jersey’s roads.

“Increasing seat belt use is one of the simplest and most effective ways we can reduce traffic fatalities,” said Attorney General Platkin. “This campaign empowers our law enforcement partners to reinforce that message over the next few weeks. But this campaign is about more than just enforcement.  It’s about changing behavior and saving lives.”

“Whether you’re commuting during rush hour or heading down the shore for the weekend, wearing your seat belt should be second nature,” said Michael J. Rizol Jr., Director of the New Jersey Division of Highway Traffic Safety. “The numbers don’t lie – seat belts save lives. It’s a simple step that can mean the difference between life and death. Every seat, every ride, every time.”

In 2023, 117 people killed in New Jersey crashes were not wearing seat belts, and unrestrained occupants accounted for 39 percent of all vehicle occupant fatalities. Among those unrestrained fatalities, nearly one in four were between the ages of 16 and 24. Seat belt usage in New Jersey, once among the highest in the nation, has been gradually declining in recent years. Law enforcement and HTS are collaborating to reverse this concerning trend.

During last year’s “Click It or Ticket” campaign, participating agencies issued 7,225 seat belt citations, 508 speeding summonses, and 809 cell phone violations.

The campaign also coincides with the beginning of the period between Memorial Day and Labor Day, when historically there has been a surge in crashes, injuries, and fatalities. With increased travel during the summer months, police officers throughout New Jersey will be on patrol to improve safety and reduce roadway deaths across the state. Additional enforcement efforts, coordinated and funded by the Division of Highway Traffic Safety, will target speeding, impaired driving, and non-compliance with New Jersey’s Move Over law over the next several months.

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